To optimize your website effectively, you first need to know which pages are your most valuable assets. Google Analytics provides the data you need to identify these high-value pages, allowing you to understand what works and replicate that success across your site.
Start by analyzing key metrics like page views, average session duration, and bounce rate. Pages with high traffic and low bounce rates are clear indicators of engaging content. More importantly, track conversion rates. A page that drives a significant number of sales, sign-ups, or other goals is a high-value page, regardless of its traffic volume.
Look at the user journey to see which pages act as critical touchpoints, guiding visitors deeper into your site. Use advanced segments to filter data by traffic source or device type for more granular insights. By regularly monitoring these reports, you can make informed, data-driven decisions to continuously improve your website's performance.
