Orphaned pages are web pages that have no internal links pointing to them, making them invisible to both users and search engine crawlers. These pages can harm your SEO efforts by trapping link equity and creating a disjointed site structure. Fortunately, Ahrefs provides the tools you need to find and manage them effectively.
To begin, run a full site crawl using Ahrefs' Site Audit tool. The resulting report will highlight any pages that are not part of your internal linking structure. This list is your starting point for identifying orphaned pages that need attention.
Once you've identified these pages, analyze their content to determine their value. If a page contains useful information, integrate it back into your website by adding internal links from relevant, high-traffic pages. If the page is outdated or no longer relevant, it's best to either remove it or implement a 301 redirect to a more appropriate page. Regularly auditing your site for orphaned pages helps maintain a healthy, optimized website architecture.
