Broken links can negatively impact your website's user experience and SEO performance, making it crucial to find and fix them promptly. Ahrefs, a leading SEO tool, offers a powerful way to identify these issues and maintain a healthy site. A regular audit is key to ensuring all your links are functional.
The first step is to run a site audit using Ahrefs' Site Explorer. This scan will crawl your website and generate a report pinpointing all broken internal and external links. Once you have the list, investigate the cause. Links can break for many reasons, such as a typo in the URL, a deleted page, or a server error.
After identifying the cause, you can implement a fix. For a simple typo, update the URL directly. If a page has been removed, it's best to set up a 301 redirect to a relevant, live page. This action preserves link equity and ensures a seamless experience for users. By making broken link checks a regular part of your maintenance routine, you can keep your website optimized and professional.
